BollyX

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The Workout

BollyX is a Bollywood-inspired dance-fitness program that combines dynamic choreography with the hottest music from around the world. Its 50-minute cardio workout cycles between higher and lower-intensity dance sequences to get you moving, sweating, and motivated all at the same time. At the very core of a BollyX workout is the inspiration it draws from the music and dance of Bollywood, the film industry of India. We embody the infectious energy, expression and movement of Bollywood and aim to expand the reach of fitness to more people worldwide. Our fitness curriculum has been created by world-class choreographers and certified fitness professionals to ensure a safe and powerful total body dance workout for all. The BollyX fitness program and instructor training is endorsed by the Aerobics and Fitness Association of America (AFAA), the National Academy of Sports Medicine (NASM), the American Council on Exercise (ACE), the Aquatic Exercise Association (AEA), and the British Columbia Recreation and Parks Association (BCRPA) in Canada as an approved provider for continuing education units/credits (CEUs/CECs). BollyX utilizes interval training techniques; the unique workout not only tones your entire body but also burns serious calories – participants have recorded a calorie burn of 500-800 calories per session. No prior dance experience is required – just a positive attitude and the desire to unleash your inner swagger! BollyX pushes the world of fitness forward to a new kind of experience. Because getting you in the best shape of your life is one thing, but giving you the platform to feel like a Bollywood star simultaneously is a whole other ball game.

The Company

Fresh off the semi-finals of “America’s Got Talent,” Shahil Patel was plotting his next move to bring Bollywood to the masses. Meanwhile, Minal Mehta, marketing maven and Harvard MBA, was looking to build a badass brand that brought people together. Together, they teamed up to combine their passions for fitness and Bollywood dance… and BollyX was born! In June 2013, Shahil and Minal launched their first BollyX classes in Boston, MA. Partnering with boutique gyms, national gym chains, and dance studios, they quickly found that not only was there a tremendous appetite for Bollywood fitness classes among consumers, but that fitness instructors were also looking for a fresh new class to bring to their students. Fast forward a few months – There are now 1000+ BollyX trainees and instructors and counting, located between major cities such as Boston, NYC, Chicago, Dallas, Seattle, San Francisco, and Los Angeles. BollyX instructors include experienced dancers and fitness trainers who teach Les Mills, Zumba, CrossFit, Pilates, and TRX. BollyX is also headlining at IDEA World, the fitness industry’s largest convention, and has won the Harvard Business School award of “Most Innovative” new venture of 2015.

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